Trinity Mirror

Publishing

Below is a small selection of the work I did when I was at Trinity Mirror, now known as Reach. Working across many different departments, there was always work to be done. And a wide range of projects, from designing advertisments, building assets, putting together email newsletters, forms, widgets for news stories, it was a great experience in a buzzing environment.

Enhancing the Mirror Eeditions Newspaper App

Collaborating closely with a product manager, the project commenced with a thorough analysis of the app's existing interface and user feedback. Understanding the requirements and objectives guided the design process towards creating a more intuitive and visually appealing user experience.

The initial phase involved designing navigation icons to streamline user interactions and enhance navigation within the app. This included conceptualizing and creating icons that resonated with the Mirror's brand identity while ensuring clarity and simplicity for users.

Subsequent stages focused on refining the user journey through the creation of help screens and subscription pages. These elements aimed to provide users with clear instructions and information about app features and subscription options, fostering a seamless onboarding process and encouraging user engagement.

icons with alignment lines and examples of their usage
Creation of icon assets and integration with content to interface applications.

As the design elements took shape, they were implemented in Illustrator and passed on to the development team for integration into the app. Throughout the development phase, rigorous testing and iteration were conducted to ensure that the design elements functioned as intended and aligned with the project objectives.

Following the successful implementation of the redesigned elements, the updated Mirror newspaper app for tablets was released to users. Post-launch evaluation and feedback mechanisms were established to gather user insights and refine the app further based on user interactions and preferences.

The redesign of the Mirror newspaper app for tablets exemplifies a collaborative effort aimed at enhancing user engagement and experience. By incorporating user feedback, iterative design processes, and rigorous testing, the project succeeded in delivering an interface that resonated with users and effectively met their needs.

icons within the eEditions app laid over newspaper articles and in toolbar
Interactive icons and toolbar icons in the eeditions app

Local and National site designs

4 screenshots of website pages
Website designs with a variety of layouts to allow regular content changes and adpatation to different devices.

Email sign ups and newsletters

three versions side by side of signup forms
Design and implementation of sign up forms
examples of four newsletters side by side
Design and implementation of email newsletters integration of images and content

Third party form widgets

website screenshots and a close up of integrated forms
Design and implementation of external form widgets combining branding assets, content and guidlines.

Advertising for clients

a variety of advert banners in different sizes
Advertisement banners in various formats for different campaigns
two pages of competition pages
Additional advertising material produced like competition pages and app store adverts

Internal reporting

data presented in a colourful grid format
Presenting internal data for reports with more colours and visuals.